McLaren launches interactive ‘Designed By Air’ website for McLaren P1

mclaren p1

mclaren p1

The key to the performance for the McLaren P1 is aerodynamics and McLaren want fans to experience that firsthand over the internet with a new website, ‘Designed by Air.’

The website offers users a detailed insight as the McLaren P1 is ‘born’ from raw metallic and carbon elements and is crafted by airflow. The journey evolves to unveil the McLaren P1 within a wind tunnel which highlights the aerodynamic focus of the body and design.

Expanding into further sections, the story behind the design of the McLaren P1 shows an interactive 3D model which shows further information about the finely honed aerodynamic features. The web experience, inspired by McLaren Automotive Design Director Frank Stephenson’s biomimicry design philosophy, showcases the McLaren P1 in simulated urban, alpine, highway and track environments, detailing how the active aerodynamic systems adjust and adapt to deliver F1 like driving performance in car that is road legal.

The ‘Designed by Air’ website is socially friendly and also has a final section ‘Future Chapters’ inviting users to ‘like’, share and register to they can receive future updates on the McLaren P1.

“Our main objective with the McLaren P1 was to design the best driver’s car in the world, for the road and track.  Managing air flow in and around the car’s bodywork and optimizing aerodynamics was key in achieving this goal. This design philosophy crafted the highly unique and emotive shape of the car.” said Frank Stephenson, Design Director at McLaren Automotive explains.

The new website seems to part of a strategy for McLaren since they put out a Designed by Air video recently too.  It will be interesting to see how the McLaren P1 stacks-up against the other supercar halo cars in the market.

Adam Yamada-Hanff
Adam has always loved cars and anything with wheels. When he is not writing about interesting stories you might find him jamming on his saxophone, watching movies, creating art, or playing with his two dogs.