Name the new Viper color and win a trip to the 2014 Rolex 24 Hours of Daytona

Press Release

The Chrysler Group’s Street and Racing Technology (SRT®) brand is giving someone a chance to make their mark on automotive history as the color palette for the 2014 SRT Viper gains a new entry.


Beginning Thursday, Oct.17 the brand kicks off “The SRT Viper Color Contest” via The contest gives fans a chance to submit and choose an official new exterior color name of the 2014 SRT Viper. The fan who submits the winning name will win a trip to the ‘2014 Rolex 24 Hours of Daytona’ at Daytona International Speedway and the opportunity to spend time with the Viper Design team throughout the race weekend.

“ ‘The SRT Viper Color Contest’ gives our Viper enthusiasts an opportunity to be original, creative and contribute to the exterior design of our flagship American supercar,” said Ralph Gilles, President and Chief Executive Officer – (SRT) Street and Racing Technology Brand and Motorsports, Chrysler Group LLC. “Already available in a wide array of exterior color combinations, which provides our owners a way to personalize their cars, this contest is a great way for our dedicated fans to connect with the SRT brand and become an authentic part of Viper history.”


Participants should visit Thursday, Oct. 17 through Thursday, Oct. 24 where they can register and submit their name for the new exterior color of the SRT Viper. Once the submission period ends, the top three color name candidates chosen by the SRT design staff will be presented on Fans can then vote their favorite color name into SRT Viper history. Public voting will take place on Monday, Nov. 4 through Monday, Nov. 11.
To find out more information and view the contest rules visit

Press Release
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