Chrysler Group LLC is preparing to head west with a Mopar-customized contingent of creations along for the ride.
At the 2013 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 5-8, 20 vehicles customized with existing Mopar parts and accessories, as well as concept products designed to elicit feedback, will take the spotlight in the 15,300 square-foot Mopar display at the Las Vegas Convention Center. Mopar-modified vehicles from Chrysler, Jeep®, Dodge, Ram, SRT, and FIAT brands will be prominently featured at the premier aftermarket event.
“The SEMA season is our favorite time of the year,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “It’s a chance for us to flex our creative muscles and showcase our vast portfolio of proven, quality-tested performance parts and accessories.”
Following are select Mopar-modified 2013 Chrysler Group LLC SEMA display vehicles headed for this year’s SEMA show:
Ram Sun Chaser
When Ram isn’t hard at work, it’s back to the beach with the Ram Sun Chaser show truck.
Vibrance Orange Blast, with two-tone Brilliant Black paint, color this Ram 1500 Quad Cab. A unique concept Mopar roof rack, dubbed the “surf rack,” and two adjustable support rails housed within the tracks of the truck’s bed, accommodate a long surfboard. As an added bonus, hooks on the side of the rails can also carry up to four boards. To wash off salt water or seaweed, Ram Sun Chaser’s exclusive RamBox bed-side storage features a concept water tank equipped with a hose and a portable shower head, forming a makeshift shower kit that may be clipped on to the rack for a quick rinse. A bed step enables easy access to gear.
Surfers or paddle boarders can take a seat when taking off gear or waxing their board with the concept “Flip-Up” seatback tailgate, which converts into a bench by folding back toward the cab of the truck. New concept 17 x 8-inch beadlock wheels with color-keyed rings, concept flares with exposed fasteners and modified black tubular side-step rails fit the sand dune-ready theme of the vehicle. Orange tow hooks, a satin badge, and a spray-on bedliner are also added by Mopar.
Inside, Katzkin leather seats feature stitching accented to match the Vibrance Orange Blast paint, as well as the dash, display bezels and door inserts. Sill guards and all-weather mats also accent the interior. Powered by a 5.7-liter HEMI® engine, the Ram hits the sand with a sport performance hood, a 2-inch performance lift kit and a Mopar cat-back exhaust.
Fiat 500L Adventurer
The Fiat 500L Adventurer illustrates the versatility of the new five-seater, with modifications that transform the vehicle and equip it with a tough, rugged appearance.
The exterior is enhanced with Bright White body paint, two-tone accent wheel flares and rockers painted in Satin Black. Color is added with Vibrance Bright Orange on the roof, which totes Mopar roof rails and a large roof basket. The vehicle sits on 18 x 7.5-inch custom concept wheels embellished with FIAT logo center caps.
A custom 500L graphic augments door panels, with the L painted orange to match the roof. Orange mirror caps, tinted taillights, tinted chrome exhaust tips, molded splash guards, and a chrome FIAT logo ring further enhance the exterior styling.
The interior is upgraded with black perforated suede Katzkin seats and pearl leather seatbacks. Matching orange accents are featured inside as well, with orange-painted bezels and orange accents surrounding the speaker grills and steering-wheel badge. The two-tone instrument panel is black with a white leather insert. A Mopar seatback coat hanger, all-weather mats, a pedal kit, doorsill guards and a cargo organizer are included from the Mopar catalog. A performance boost is achieved with a Mopar cold-air intake and Mopar cat-back exhaust.
Jeep® Cherokee Trail Carver
Jeep Cherokee is for trail addicts seeking a vehicle with the capabilities to handle the rugged off-road, while projecting a unique, customized and luxurious look on the streets.
Going to the next level of customization, the Mopar-modified Jeep Cherokee uses the Trailhawk 4×4 package powered by a 3.2-liter V-6 engine as a starting point. Its exterior is colored in Auburn Pearl paint, with low-gloss black and Granite Crystal with low-gloss clear touches.
Unique Jeep Cherokee Trailhawk hood and roof topographical graphics are bordered in Crush Orange, with matching orange tow hooks. The top of the modified Jeep Cherokee sports a concept roof basket design, with orange accent side panels wrapped in woven metallic fabric. A front wind deflector, which includes the Mopar logo, completes the design.
Aggressive tires highlight the off-road flavor of the vehicle, and rock rails protect this Jeep Cherokee from trail obstacles.
The inside is enhanced with Katzkin Amaretto leather seats, with colored leather in the center, ensuring a premium feel. Leather wrapping on the center console, storage door and armrest, and matching color stitching on the seats, offer even more appointments. The top and bottom of the steering wheel are leather, and painted trim provides highlights throughout the inside.
Other Mopar goodies include bright door-sill guards with the Jeep Cherokee logo, a wireless smartphone charger, and WiFi. The Jeep Cargo Management Receiver System (JCMRS), a unique option that features a running bar along the left interior, to which Mopar items may be mounted, is also utilized. The Mopar roadside emergency kit, Trailhawk bag and first-aid kit are mounted to the JCMRS. In the Jeep Performance Parts department, a Mopar cold-air intake and a cat-back exhaust are put to work to achieve horsepower gains.
2014 Chrysler 300S
The iconic and elegant Chrysler 300 is elevated even further to reach the ultimate in style and street cred with a variety of Mopar appointments utilized to create the 2014 Chrysler 300S for the SEMA Show.
Phantom Black Tri-coat colors the exterior, maintaining the elegance of the Chrysler 300S, while adding a menacing edge. Fitting its gritty, big-city vibe, the front is reinforced by a 13-bar black “Gotham” grille surround, with a lowering kit, dropping the 2014 Chrysler 300S closer to the streets. The wheels pull from the Chrysler 300C John Varvatos Limited Edition with 20 x 8-inch wheels finished in a Mopar bronze, accented with Mopar wheel center caps. A black SRT spoiler embellishes the tail and helps drive the rear towards the pavement when in motion, enabling the 300S to corner urban canyons with impressive agility.
Luxurious touches rule the interior, with seats and door bolster inserts wrapped in Katzkin “Bisque” leather. Leather seatbacks are embossed with the “Imported From Detroit” logo, and matching Katzkin “Bisque” threads border the seats, door and console armrests. All bright trim is changed to Satin Black, and the Mopar Lite Bronze found on the wheels is also featured in the trim accents.
Mopar news and images, as well as a link to the livestream broadcast from the Mopar display area at SEMA on Tuesday, Nov. 5, are available on the brand’s website at mopar.com/sema.