How to make a Maserati look better: add Heidi Klum

Maserati ran a first ever photo spread advertisement in Sports Illustrated, dominating several pages in their highly-anticipated 50th anniversary Swimsuit Issue. The seven-page spread features the beautiful Heidi Klum in various scenes with several Maserati models.

The spread includes her as a Hollywood star, a business woman, a race driver, and more. They’re beautiful and definitely enhance the image of the Maserati brand.

Most people are unaware that a large contingent of Maserati owners globally are women. In China, for example, nearly a third of all buyers of the ultra-premium car brand are women and in Europe, the numbers are getting near that.

Enjoy the gallery below, courtesy of Maserati and Sports Illustrated:

Aaron Turpen
An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), the Texas Auto Writers Association (TAWA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at