Three European carmakers have announced that they will be showing vehicles equipped with Apple’s iOS in the Car technology at the Geneva Motor Show. This is a feature announced at the launch of Apple’s iOS 7 operating system last year and has been promised by the tech company as a technology to become available this year.

iOS in the Car is not an in-car operating system, as its name might imply, but is instead a connective service that allows automotive infotainment systems to “seamlessly integrate iOS-powered mobile devices”. Apple has promised that it will be included with their first iOS 7 upgrade, iOS 7.1, which has yet to be announced.

That new operating system is still in its beta phase and is not likely to release next week, though anything is possible. It’s more likely that Ferrari, Mercedes and Volvo are making pre-announcements and will be showing the technology working with devices using the current beta version of iOS.

Regardless, it will be worth watching to see how the new iOS in the Car works to see whether or not it deserves the buzz it received upon its announcement last year.

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An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP) and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.

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