Disney? Ya, that’s yesterday’s family destination spot of choice. Soon, the PortAventura resort and theme park near Barcelona, Spain will feature Ferrari Land.
Yes, a Prancing Horse theme park for the rest of us who aren’t into mice with oversized ears or stupid princesses and talking dogs. Those of us who prefer our rides to be named after male hormones and feature colors like red, black, more red, and the occasional brown leather interior.. we get Ferrari Land.
The new resort and theme park will cover about 75,000 square meters with attractions for Ferrari fans of all ages. One of those will be Europe’s highest and fastest vertical accelerator. Also inside the park will be a Ferrari-themed hotel to complete the experience.
In true Ferrari fashion, the PortAventura owners (Investindustrial) are spending about 100 million Euros to build this and plan to have it open in 2016. The resort already attracts about four million visitors a year, half of whom are from outside Spain, making it one of the largest tourist destinations in the country. PortAventura is the Mediterranean’s largest amusement park and second-ranked in Europe – second only to Disneyland, I’m sure, which will change once Ferrari Land opens to oust the mouse. I should trademark that phrase.
The Ferrari Land in Barcelona promises to be a more accessible theme park versus the more exclusive Ferrari World in Abu Dhabi, which has so far done well.