Land Rover plans to debut its new family of premium sport utilities at the 2014 New York International Auto Show (NAIAS) in a couple of weeks. Called the Discovery Vision Concept, the vehicle that will showcase all of these new designs will headline this unveil.

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Gerry McGovern, Design Director and Chief Creative Officer for Land Rover commented, “Discovery has been pivotal in helping to build the foundations of the Land Rover brand.  It is admired all over the world and loved by its strong customer base. We have created the Vision Concept to share the essence of Land Rover’s new age of Discovery and to debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow.”

New technology from Jaguar Land Rover’s Advanced Research will also be showcased.

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An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP) and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.

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