In this video, GM CEO Mary Barra talks about the company’s new safety initiative that will be rolling out soon. The initiative, creatively named the Speak Up for Safety Program. It will incentivize employees to speak out about safety issues in GM products that they might find, though details have not been released yet.

Here’s Barra giving that announcement to GM employees:

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An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at

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