Kumar Galhotra

Kumar Galhotra

Kumar Galhotra has just be named the new president of Lincoln and he will be vice president of Ford.  This take effect at the end of the summer on Sept. 1, 2014. In this new position for Galhotra he be responsible for accelerating Lincoln as they try to reinvent themselves as a Luxury brand and appeal to a younger audience.  Essential Kumar Galhotra’s job is to try to breath some fresh life into Lincoln.

Galhotra will report to Ford President and CEO Mark Fields, and he will oversee all Lincoln operations globally.  This includes product development; marketing, sales and service; and all team members that work for Lincoln.

Galhotra will build on the Lincoln’s recent product and sales momentum which includes its recent expansion into China. He will oversee the development of the next generation of Lincoln vehicles and work on increasing brand awareness for these new and refreshed models.  We imagine he will continue campaigns similar to that of the Lincoln MKC.  The brand has done stops in cities around the country to try to attract young and urban professionals to the luxury automaker.

Kumar Galhotra used to be vice president of Engineering which he has held for roughly a year.  He started that position on Aug. 1, 2013.  Galhotra was responsible for handling the engineering behind all cars, trucks, SUVs and crossover vehicles for Ford and Lincoln.

Before this position Galhotra was vice president of Product Development for the Asia Pacific and Africa regions in 2009. In that role, he led the team that developed Ford’s aggressive plan to bring more than 50 new vehicles and powertrains to its Asia Pacific and Africa region by mid-decade. He was appointed a corporate officer on June 1, 2012.

Kumar Galhotra began his career with Ford all the way back in 1988 and has served in various positions in product development and product strategy. Among the notable accomplishments with the company, he led the introduction of the Ford Ranger into South American markets in 1998; was the chief engineer for the Ford Escape, Mazda Tribute and Mercury Mariner in the early 2000s; and was vehicle programs director for five vehicle lines in the mid-2000s. In addition, his team oversaw the development of the all-new global compact pickup truck, the Ford Ranger.

Between 2005 and 2008, he was assigned to Mazda’s headquarters in Hiroshima, Japan where he was responsible for program management and product planning worldwide.

Galhotra was born on Dec. 10, 1965. He grew up in India and has a bachelor of science in mechanical engineering from the University of Michigan.

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Adam has always loved cars and anything with wheels. When he is not writing about interesting stories you might find him jamming on his saxophone, watching movies, creating art, or playing with his two dogs.

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6 thoughts on “Kumar Galhotra aims to breath life into Lincoln as new President”

    1. Kumar Galhotra is a lifeguard in open water trying to save 50 people at the same time. 🙂

      I always find it funny when automakers say, “We need to appeal to young people.” and there is NO follow through. Lincoln is a great example of this.

      They have yet to offer me a vehicle for a week and I don’t see them reaching out to other younger journalists. (Ford does have a policy that they don’t lend fleet vehicles to people under 25.) I’ve seen one TV ad which I think is pretty crappy.

      Lincoln says they want to change but it is not really happening. Kumar Galhotra has a lot of work ahead of him.

  1. I have yet to see a Lincoln in our press fleet for loan at all. Lincoln needs to understand that their core market is not young people and is not likely to be. Their best market are the middle aged and retired. It has been for a long time.

    This whole “appeal to young people” thing automakers are always chanting is a by-gone mantra. The young (under 25) crowd is a small market that rarely buys expensive vehicles. Most car buyers now are over 25, middle- and upper-income, etc. Close to half of all buyers are near retirement.

  2. Well I can at least dream about buying a new car.

    I largely agree with what you are saying but I believe the thinking goes that young people eventually grow old. Therefore you want to appeal to them NOW as an automaker that they can aspire to buy. So when they are older and have money they will buy your car or products.

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