In this podcast episode, Aaron and Nicolas talk about Tesla as an automaker and as an energy company and try to puzzle out which, exactly, Tesla really is. As per usual, of course, the discussion ranges far afield, to include talk about several automakers in terms of who’d moving and shaking, what’s changing in the automotive industry overall, and how cars like the BMW i3 are affecting Tesla’s Model S sales.

Several good points are brought up, including some reference to our last EV Podcast as well as talk about marketing as a whole.

Then Aaron finishes it off with a vision of the automotive industry as a whole. It begins with Ralph Macchio from Karate Kid..

Tesla Automaker or Energy Company?

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An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at

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