Some car companies get it. Some auto racing series get it. Most absolutely do not. We name names and talk about the lame “green” marketing trends today by automakers and race promoters. Nicolas Zart and Aaron Turpen get quite animated regarding the questionable way most in the industry approach environmental issues with their marketing. Many of these attempts are actually quite funny. Yes, we talk about NASCAR and female drivers that are trying to make a name for themselves.  Have you heard of Leilani Munter?

If you have a thought about lame green auto marketing, please leave a comment below.

Green Auto Marketing… LAME!

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An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.

One thought on “Podcast #44 – The Lame Marketing of Green Automotive”

  1. That “racing series only that is only for rednecks” needs to accept defeat. They are not going to attract a new audience if they don’t want to fundamentally change. Clearly they don’t want to.

    Also the reason they are attempting to gain new fans with drivers like Leilani Munter is attendance and viewership has been on a steady decline. This is happening across the board for all racing series as sponsors have started to figure out there are better ways for them to spend advertising and marketing dollars.

    Journalists have always used attention grabbing headlines. I think with search engines and the internet it’s just gotten more amplified.

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