Mitsubishi Motors unveiled the futuristic Mitsubishi Concept XR-PHEV during the Mitsubishi press conference at the 2014 Los Angeles Auto Show.

Featuring bold styling and a performance-oriented yet highly efficient plug-in-hybrid electric vehicle (PHEV) drivetrain, the Mitsubishi Concept XR-PHEV crossover hints at the future design direction for Mitsubishi Motors production vehicles in North America and further reaffirms the automaker’s commitment to the U.S. market.

“We brought the Concept XR-PHEV to LA so that we could talk about our new design direction and how future products will be taking clues from its dynamic lines,” said MMNA Executive Vice President, Don Swearingen. “We also brought it to LA to reinforce the message that Mitsubishi is here to stay in the United States. As we regrow the brand we will introduce new models while updating existing ones, creating a new look and a new value proposition for the brand.”

Sales of Mitsubishi models in the U.S. have sustained a year-long upward trajectory. Outlander Sport has led the way with year-to-date sales up over 25% from the previous year and thanks to the addition of the Mirage to the lineup in 2014, overall sales in the U.S. are up 28.9% year-over-year.

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