007, Rumors of Aston Martin’s Demise Were Much Exaggerated..

An official announcement, in the video below, shows that the new James Bond film will be titled Spectre and will indeed feature an Aston Martin. Perhaps not the one we might expect, however, as its demise in the last Bond film was quite spectacular.

We had earlier believed that Aston was being dropped in this film in favor of Fiat, as a digital poster and production location (Italy) seemed to say as much. It turns out, however, that the demise of Aston Martin in the 007 franchise was greatly exaggerated.

Daniel Craig, who now plays Bond, will indeed be in an Aston Martin for at least a portion of the film. That Aston Martin, though, is not a DB5 nor is it even a classic or throwback. It’s not even a current production car. Instead, it’s a concept. An awesome one. The DB10. As its name might imply if you’re wondering, only ten of them will be made.

Little or no information is given about the car, but the exterior is hot.

Dr Andy Palmer, CEO of Aston Martin, said: “In the same year that we celebrate our 50-year relationship with 007, it seems doubly fitting that today we unveiled this wonderful new sports car created especially for James Bond. To be partnering once again with EON Productions is great news for this company and for everyone around the world that loves to see Bond at the wheel of an Aston Martin. I’m incredibly proud of everyone in the team at Gaydon who have brought this special project from concept to reality.”

Aside from the car, of course, the two Bond ladies for Spectre will be Monica Bellucci and Lea Seydoux.

Aaron Turpen
An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), the Texas Auto Writers Association (TAWA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.