Scion Seeing Double at NYIAS

Scion plans to unveil two new vehicles at the New York International Auto Show next week. These world debuts are unusual for the youthful Toyota brand, which tends to focus more on concepts and mod cars than it does on new models.

The first is the Scion iM, a five-door hatchback that “combines maximum versatility with a sporty design and fun-to-drive experience,” says Scion. We can expect that the new Scion iA sedan, which will also debut, will be the four-door version of that vehicle.

The “i” in the models’ names can stand for intriguing, individual, and easy on customers’ income. The “M” reflects the hatchback’s modern style and multi-faceted uses. Meanwhile the “A” for the sedan denotes the accommodating trunk and the aggressive styling.

“We’ve been eagerly waiting for this moment and are excited to introduce our new Scions in New York,” said Scion Group Vice President Doug Murtha. “Both the iM and the iA are tremendous additions to our line-up and will appeal to young people with different perspectives and needs. These cars represent the evolution of Scion and are kicking off a new wave of momentum for the brand.”


Aaron Turpen
An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), the Texas Auto Writers Association (TAWA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at