Lincoln, an iconic luxury automotive brand for discerning individuals with a heritage linked to presidents, royalty and movie stars, unveiled three all-new vehicles at Auto Shanghai 2015, including MKX – a medium-large-sized premium utility, the Navigator – a full-size SUV, and the Lincoln Continental Concept – a vision for Lincoln’s future full-size sedan to come next year. These new vehicles further demonstrate Lincoln’s commitment to bringing five new vehicles to China by 2016 with a uniquely personalized ownership experience to match.
Since launching in late 2014, Lincoln has opened eleven Lincoln Stores in nine cities, bringing to life “personally crafted experiences” called The Lincoln Way to a new generation of luxury auto customers in China, and on track to expand its dealer network to 60 dealers in 50 cities by 2016. The Lincoln MKX and Navigator will join the MKZ and MKC in Lincoln’s showroom in the second half of 2015, further expanding the brand’s line-up in China.
“China’s luxury auto market is growing very rapidly, and it is one of the most important markets for us to focus on and develop going forward,” said Kumar Galhotra, President of Lincoln. “With this new lineup we are staying true to Lincoln’s reputation for quality, design and innovation to meet the evolving demands of Chinese consumers.”
“We are encouraged by the initial reception of the Lincoln brand in China,” said Robert Parker, President of Lincoln China. “The interest of consumers in the MKC and MKZ has exceeded our expectations. Combined with the personally crafted experiences we are bringing to customers through The Lincoln Way, we have laid a strong foundation for the brand to grow in China over the next few years.”
Lincoln Continental Concept – The future of quiet luxury
Re-interpreting the concept of “quiet luxury”, elegant, effortlessly powerful and serene, the Continental Concept blends technology with exquisite craftsmanship to make drivers more comfortable and passengers more relaxed and entertained in an environment inspired by first-class travel.
With a sleek silhouette and meticulous craftsmanship inside and out, the Continental Concept signals the arrival of a new face for Lincoln. New technology is a hallmark of the vehicle, with innovative new features appearing everywhere from the powerful LED matrix headlamps with laser-assist high beams to signature full-width tail lamps. Inside are the brand’s most sensual materials ever, including Venetian leather seat and door panels, Alcantara® seat inserts and armrests, rose gold trim and shearling wool carpet. The Concept’s rear seats are designed for greater privacy, from the position of the passengers to the SPD SmartGlass® which allows rear-seat passengers to instantly tint the windows and block 99 percent of UV rays; rear-seat passengers can move front-seat passengers forward with the touch of a button.
Under the skin, the Continental Concept is powered by a Lincoln-exclusive 3.0-liter V6 EcoBoost® engine. Drive-enhancing technologies including Lincoln Drive Control and Adaptive Steering further enhance the experience of getting behind the wheel.
The Lincoln MKX – A spacious SUV experience
The MKX further strengthens Lincoln’s position in the global medium-large size premium utility segment complementing the MKC introduced in late 2014. Inspired by the beauty of modern aircraft, the exterior design of the MKX is dramatic, with a modern, contemporary silhouette and well-balanced proportions. The remarkably spacious MKX boasts class-leading exterior dimensions and interior cabin volume, including unparalleled rear-seat legroom. The exclusive Revel® audio system – an automotive first – leads a suite of new available features and technologies designed to enhance and personalize the luxury experience.
The Lincoln MKX offers two available engine options, including a 2.0-liter EcoBoost® turbocharged four-cylinder engine and an advanced 2.7-liter twin-turbocharged EcoBoost® engine projected to deliver 250kW of power and 542Nm of torque. Both engines are mated to a six-speed automatic transmission with push-button shift and SelectShift® The addition of an integral link rear suspension, upgrades to the body structure and chassis components make this new model the best-handling, best-riding and quietest Lincoln MKX ever.
The MKX is now available for pre-sale with list prices ranging from RMB 479,000 to RMB 689,000 with vehicles scheduled to arrive in Lincoln Stores in the second half of 2015.
The Lincoln Navigator – A new level of power and beauty
The Lincoln Navigator has long been one of the brand’s most iconic models, embodying the world-class design and intuitive, innovative technology that sets the brand apart. The sleeker front end of the newly unveiled Navigator includes a newly designed hood while the interior of the vehicle seats up to eight people comfortably and delivers segment – leading cargo volume. A new 3.5-liter, twin-turbocharged EcoBoost®engine, projected to deliver 582Nm of torque, delivers more power; available Lincoln Drive Control provides a smoother ride and electric power-assisted steering improves handling.
With the debut of this full-size luxury SUV, the entire family of Lincoln SUVs has now been introduced to China. The Lincoln Navigator will arrive in China later this year, and ready to show Lincoln’s commitment to providing luxury automobiles.
These three all-new vehicles will be showcased at Auto Shanghai 2015 alongside MKC and MKZ as well as their Presidential Series launched earlier this year.
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