In an interview with Automotive News, Bob Hegbloom, who heads up the Ram brand for FCA, made it clear that the pickup truck maker has no plans to build a midsize truck. Costs, fuel efficiency limits, and price tag for consumers were cited as reasons Ram won’t be introducing a midsize truck anytime soon.
The Ram 1500 EcoDiesel was introduced in Detroit this year with a new high-efficiency (HFE) package which achieves 29 mpg on the highway. That is already better than any midsize truck currently offered. We can say that it’s doubtful that the Chevrolet Colorado with its upcoming diesel engine will do better than that.
“If full-size now is pushing 30, you’re going to expect a midsize to be at least 35,” Hegbloom told Automotive News. “You’re also going to expect it to be significantly less expensive, but to bring technology in to deliver on 35 mpg, then you’re going to raise the price.”