Subaru Unveils STi Performance Concept at NYIAS

Subaru is replacing the Subaru Performance Tuning (SPT) division with STI (Subaru Technical International). To showcase that change, the company unveiled the STI Performance Concept at the New York International Auto Show. STI will now not only signify the factory-tuned models from the company, but will also be the new aftermarket parts and motorsports division of Subaru.

This means that STI-tuned models will become more prevalent in the Suby lineup, we’re told.

“At STI we know from our racing that to win, it is important not only to have high power, but also that all aspects of performance are balanced over the whole car,” said Yoshio Hirakawa, president of Subaru Tecnica International, Inc. “When we achieve this balance, the driver feels that the car is easy to handle and reliable, and he can use it fully to the limits of its performance. Our plan is to produce cars and accessories that drivers can really enjoy.”


Aaron Turpen
An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), the Texas Auto Writers Association (TAWA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at