Starting on May 1, GM began extending the GM Military Discount offer on all Chevrolet, Buick and GMC vehicles eligible for them. The Military Discount program has been extended to include not only active-duty military personnel, but also all reserve, retired and veterans of the military regardless of their separation date.
Last year, when this program was offered, more than 40,000 active and veteran service members took advantage of the discounts. This year, again, 22 million active and veteran military personnel are again eligible for the May and June discounts. This includes veterans from all branches: U.S. Air Force, U.S. Army, U.S. Navy, U.S. Marines, National Guard, and Coast Guard as well as their spouses.
“GM has supported the U.S. military for 100 years and we continue to be their strong allies,” said Steve Hill, GM vice president of U.S. sales and service. “This discount is just one way we’re thanking the men and women who’ve served our country.”
First offered in 2008, the GM Military Discount Program features pricing below the Manufacturer’s Suggested Retail Price for eligible vehicles. The expanded eligibility makes it the most comprehensive military purchase program in the auto industry through June 30.
The discount can be combined with most other current incentives. Current USAA Insurance members are also eligible for an additional $750 discount. Eligible customers must take delivery by June 30, 2015.
GM Chief Diversity Officer and retired U.S. Navy Capt. Ken Barrett said the GM Military Discount recognizes and demonstrates appreciation for those who have served.
“Our support also includes significant employment and training opportunities for our currently transitioning military and philanthropic support for organizations dedicated to serving those who have sacrificed so much,” Barrett said.