VW Group Demands Lambo Profitability, Plans Lamborghini SUV by 2018

Lamborghini, which is owned by the Volkswagen Group, has confirmed a luxury SUV for their lineup will be on the market by 2018. A Lamborghini SUV concept was introduced in Beijing in 2012. It will hopefully not be as big a flop as the LM002 (“Rambo Lambo”) was back in the 1980s, though including that big V12 might help retain Lamborghini’s image a bit.

For its part, the prancing pony is putting a lot on this SUV’s success, planning a factory expansion in Sant’Agata Bolognese that nearly doubles its facility there, adding a new production line and warehouse space.

The Audi-run company expects that the new SUV will sell well in the Middle East, Americas, and Asia Pacific; particularly the Chinese market which is ripe for upscale SUVs. Lamborghini expects to sell about 3,000 of the new utilities per year, roughly doubling their current sales figures.

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Aaron Turpen

An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), the Texas Auto Writers Association (TAWA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.