Lamborghini, which is owned by the Volkswagen Group, has confirmed a luxury SUV for their lineup will be on the market by 2018. A Lamborghini SUV concept was introduced in Beijing in 2012. It will hopefully not be as big a flop as the LM002 (“Rambo Lambo”) was back in the 1980s, though including that big V12 might help retain Lamborghini’s image a bit.
For its part, the prancing pony is putting a lot on this SUV’s success, planning a factory expansion in Sant’Agata Bolognese that nearly doubles its facility there, adding a new production line and warehouse space.
The Audi-run company expects that the new SUV will sell well in the Middle East, Americas, and Asia Pacific; particularly the Chinese market which is ripe for upscale SUVs. Lamborghini expects to sell about 3,000 of the new utilities per year, roughly doubling their current sales figures.