The latest Mission: Impossible film has premiered and it features the all-new, next-generation BMW 7 Series. The film, Rogue Nation, is from Paramount Pictures and also features some guy named Tom Cruise. The film entered theaters worldwide this weekend.The film debuted in Vienna, Austria.
This is the second time BMW has been featured in the film franchise, having also appeared in the 2011’s, Ghost Protocol. “We were thrilled to again have the support of BMW during the making of the film,” said LeeAnne Stables, President of Worldwide Marketing Partnerships for Paramount Pictures. “The vehicles performed magnificently under very difficult circumstances, and we know audiences will be amazed by the action driving stunts seen in the film.”
To capitalize on the film’s release, BMW has released a series of “Mission To Drive” marketing initiatives in North America.