First Ford Focus Electric Ad Launched

**Embargoed until 2:01 p.m. EST on Friday, Jan. 7, 2011** Ford Focus Electric: The all-new Ford Focus Electric is a zero-CO2-emissions, gasoline-free version of Ford's popular small car and is the flagship of the company's growing fleet of hybrid, plug-in hybrid and all-electric vehicles coming to North America and Europe by 2013. (01/07/2011)

Ford has launched its first TV spot meant specifically to promote the Focus Electric car. The 16-second ad is built on a dynamic entry and quick green car plug-in emphasis, showcasing the sporty nature of the Focus Electric as its primary selling point for a younger audience.

Green proponents and those who know nothing about automotive marketing, of course, hate the ad and are calling it a garbage commercial that “proves” that Ford is not interested in actually selling battery electric vehicles.

Aaron Turpen
An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), the Texas Auto Writers Association (TAWA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at