Ford has launched its first TV spot meant specifically to promote the Focus Electric car. The 16-second ad is built on a dynamic entry and quick green car plug-in emphasis, showcasing the sporty nature of the Focus Electric as its primary selling point for a younger audience.
Green proponents and those who know nothing about automotive marketing, of course, hate the ad and are calling it a garbage commercial that “proves” that Ford is not interested in actually selling battery electric vehicles.
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