Ford has launched its first TV spot meant specifically to promote the Focus Electric car. The 16-second ad is built on a dynamic entry and quick green car plug-in emphasis, showcasing the sporty nature of the Focus Electric as its primary selling point for a younger audience.
https://www.youtube.com/watch?v=LmwaYYru7Ic
Green proponents and those who know nothing about automotive marketing, of course, hate the ad and are calling it a garbage commercial that “proves” that Ford is not interested in actually selling battery electric vehicles.
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An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), the Texas Auto Writers Association (TAWA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.
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