GMC is taking it to the house, and to the Internet, to help the Stephen Siller Tunnel to Towers Foundation and its Building for America’s Bravest program raise awareness and funds to help the Foundation build custom, specially adapted smart homes for severely injured veterans.
GMC today is launching the #enlistme campaign in support of its national charity partner and to recognize and assist the estimated 16 percent of 9/11-generation veterans transitioning to civilian life with serious physical injuries.
Beginning on Veterans Day, November 11, GMC will encourage its fans, followers, employees, dealers and partners to upload an image of themselves making the American Sign Language symbol for the word “house” on their social media accounts, using the #enlistme hashtag. Supporters will be encouraged to challenge others to do the same and to make a donation to the Stephen Siller Tunnel to Towers Foundation in support of smart home construction for deserving veterans at www.ourbravest.org/enlistme.
“Too many severely injured servicemen and women are returning to homes that just don’t meet the needs of their individual conditions,” said Duncan Aldred, U.S. vice president, Buick and GMC Sales, Service and Marketing. “With the #enlistme campaign, GMC invites everyone to honor these brave veterans by showing their support on social media and making a donation.”
The foundation is named after Stephen Siller, a New York City firefighter and first responder who died during the attacks of September 11. It seeks to build at least 200 smart homes, designed to be energy efficient, automated and easily accessible, using “adaptive technology” to help injured veterans live better, more independent lives. Each home costs more than $600,000 to build.
With the help of major corporate sponsors, the foundation has approved 44 smart home projects, half of which are complete. The others are being designed or are in construction.
To learn more or to make a donation to the Stephen Siller Tunnel to Towers Foundation, please visitwww.ourbravest.org/enlistme.