When Hyundai announced that they’d be spinning off the Genesis name into a luxury brand of its own, they also said that a flagship vehicle for that brand would be coming. Enter the G90, called the EQ900 in Korea. This luxury sedan will top the fledgling Genesis’ model lineup.

Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, said, “Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience.”

The EQ900 will launch in Korea next month and will come to the U.S. soon after. Hyundai plans to launch six more Genesis-branded models by 2020.

G90 Rendering
G90 Rendering

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An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.

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