What justifies the insane pricetag on supercars?

I answer a lot of questions on Quora. Many of those questions are about automotive things that may be of interest to CarNewsCafe readers. Like this one.

What justifies the insane pricetag on supercars?

Exclusivity, hand-made meticulousness, and expensive components. Every supercar I can think of, from the Nissan GT-R on up, has some, most, or all of its parts hand made by craftsmen. Hand assembled as well. Then carefully checked and rechecked for perfection.

Since supercars are made in such low volumes, costs for research, design, engineering, etc. are absorbed by far fewer numbers of builds. Jigs and manufacturing requirements are also absorbed by fewer units. Each car has many more man hours and costs associated with it because of that. Likewise, profits for the automaker must be spread among fewer units.

There are no economies of scale with supercars.

In return, the customer enters an exclusive, small club of people who own and care for that particular car. Supercars are collectibles before they’re even sold.

Aaron Turpen
An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), the Texas Auto Writers Association (TAWA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.