Why Do Automotive Companies Create Sub-Brands?

Why do automotive companies make sub-brands for luxury models? Like Ford with Lincoln or Toyota with Lexus? I explain the nuances of automotive branding and why luxury brands exist and are important.

Aaron Turpen
An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), the Texas Auto Writers Association (TAWA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.