Q&A: Automotive Design and Branding

Kristin and Aaron talk about automotive design and branding. A question from a fan prompted our look at the way automotive companies and their designers use elements of the car to create a brand. There’s a reason why you always know a Dodge when you see the tail lamps, always know a Nissan when it’s coming towards you, and can always tell a Volkswagen from its side profile. These and many other examples are used to show how it’s done.

Aaron Turpen
An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), the Texas Auto Writers Association (TAWA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.