Car Subscriptions: The Complete Guide to Getting the Car You Want

The subscription economy is on the rise. From price to convenience, there are many driving forces for its popularity. From big-name companies to small retailers, this business model is adopted across several industries. 

Among others, one of the most popular subscription-based business models is in cars. This presents an affordable and flexible way for people to drive different cars! If you want to know more about a car subscription, keep on reading and learn from the valuable insights we’ll be sharing in this short article. 

How It Works

Like in the case of other subscription services, you will need to pay a fixed monthly fee. This can be anywhere from $300 to $3,000 depending on the provider of choice. The fees will be higher based on the cars available. If you want luxury cars, then be prepared to spend more. 

The payment is recurring depending on the duration of the contract. Once paid, you can enjoy the car that you initially had. More so, you also have the freedom to change into a different car contingent on what the agreement stipulates. This means that if you are using an SUV today, next month, you can be driving a luxury sedan. This depends on the brands and models that are offered under the subscription. 

When you opt for a car subscription, the fee is all-inclusive. This will cover maintenance and insurance, among other things. However, take note that the terms will differ from one manufacturer to the other, so be sure to read the stipulations in the contract. 

What is Included

As mentioned earlier, it is already all-inclusive. Below is a more detailed look at the inclusions you will get: 

  • Insurance: For your peace of mind, the subscription plan is bundled with insurance. This will lower the long-term cost. However, companies like Fair will charge a little extra for insurance. 
  • Maintenance: Keep your car at its peak condition without worrying about the additional costs! The subscription is also inclusive of maintenance. This can even cover the replacement of items like wipers. 
  • Roadside Assistance: You can drive without worry! In most cases, the plan is also inclusive of roadside assistance. Whether you need help in roadside repairs or you should tow your car, this is covered. 
  • Swap: When the time comes that you want to swap your car, there is no additional fee. However, the rules will vary. For instance, some will let you change your car every two weeks, while for others, they might require a minimum of one month. 

The Different Types of Car Subscription Models

As you decide what subscription model is best to choose, it is crucial to be familiar with the different types available. 

  • Original Equipment Manufacturer: In a bid to make their business model more inventive, select car manufacturers are offering subscription models. This is also a way to lure more people by offering affordable and flexible opportunities to drive the top car brands. Care by Volvo and Access by BMW are some of the most popular examples. 
  • Dealership: A dealership is a store that sells used and new cars at the retail level. They have a contract with the manufacturer and acts as a subsidiary. These stores can also offer a car subscription service. 
  • Third Party: These are providers that are in no way affiliated with the manufacturer. This is a great option if you want to enjoy a wide array of cars from different brands. Plus, the monthly cost is often lower. 

The Good and the Bad

Is a car subscription model a good option for you? To help you decide, this section will quickly talk about its pros and cons. 

Benefits of a Car Subscription

  • Variety: One of the best things is that you will have several options when it comes to the brands and models of cars you can use. This is a great choice for people who love the thrill of driving different cars. 
  • Convenience: Depending on the company chosen, the service is quick and easy. Some might have a mobile app where you can directly book or swap a car. In many instances, there is even a concierge service, which will deliver the car at your home. 
  • Minimal Commitment: Compared to buying a brand-new car or leasing, subscriptions are short-term commitments. Some companies will offer their service for a month and you are free to terminate the contract after. 
  • Value for Money: You can enjoy the best bang for the buck because it is an all-inclusive plan. From maintenance to insurance, you can save a lot of money because of the freebies that come with your chosen plan. 
  • Test Before Buying: Buying a car but undecided about what to pick? By signing up for a subscription, you will know how the car feels like when used not just for a couple of hours but for a few weeks. 

Drawbacks of a Car Subscription 

  • No Long-Term Ownership: If you are the type of person who values investments, a car subscription isn’t for you. You will be paying monthly, and after several years, you won’t have something that you can call your own. 
  • Usage Restrictions: This is one thing that will depend on the company. The most common restriction is when it comes to mileage. For instance, some might limit your run to only 15,000 miles. Some might not also allow business or commercial use. 
  • Possibility of Tracking: Those who value privacy can also have an issue. In some situations, the provider can install a GPS tracker on the car and monitor your location. This is a layer of protection so that the company knows where the car is, especially when there are restrictions about where it cannot be used. 


Get the car you want today! This is possible with the help of a car subscription! The best thing about the latter is that it is affordable while being flexible. The outright costs are not as steep as against buying brand-new or leasing. Plus, you can enjoy a wide array of options, so you can experience driving a new car every occasionally.  

Will Hopstetter
Will is an automotive market enthusiast living in the United Kingdom. He holds a diverse background in automotive and enjoys utilizing that to produce insights into the inner workings of the industry.