Bruce Meyers had a vision for fun when he designed and built the first-ever fiberglass body dune buggy in the 1960s. Now, over 50 years later, Phillip Sarofim has taken the wheel to expand that vision globally by bringing “More Smiles Per Mile” than anything else on four wheels.
Meyers Manx unveiled the Manx 2.0 Electric on Monday, August 8, at a private event in Malibu, California. This first-of-its-kind electric vehicle encapsulates the authentic feel and heritage of the original Meyers Manx.
This quintessentially Californian icon became a pop culture cornerstone of the 1960s and 70s. Manxes did it all: In 1967, after breaking the speed and time records for driving the distance of Baja and winning the inaugural Mexican 1000 outright in the same year, the roadster was driven by everyone from Elvis to Steve McQueen.
Noted venture capitalist Phillip Sarofim acquired the brand from Bruce and Winnie Meyers in 2020 through his firm Trousdale Ventures. He appointed legendary auto designer Freeman Thomas to serve as the company’s CEO and to design the Manx 2.0 Electric.
Meyers Manx is partnering with a U.S.-based manufacturing entity to bring the Manx 2.0 Electric into production in 2023, with final assembly taking place in California. The Meyers Manx Beta program will deliver the first 50 cars to select customers in 2023. The launch vehicles will provide a unique engagement experience with the group of early adopters by providing feedback to the development team as they refine the production version.
Bruce Meyers passed away in 2021, but his legacy lives on through the revitalized brand.