Hyundai Reveals Custom Rebelle Rally Santa Cruz

The Rebelle Rally Santa Cruz received minimal modifications, including off-road tires, skid plate, and lift kit.

Two days before the start of the Rebelle Rally, Hyundai Motor America is revealing the paint scheme for Brute Squad’s 2022 Santa Cruz Sport Adventure Vehicle. This specially-equipped Hyundai Santa Cruz will compete in the seventh annual Rebelle Rally, an all-women, off-road navigational challenge held in the deserts of California and Nevada starting Oct. 6. The special Santa Cruz will be piloted by auto writers Jill Ciminillo and Kristin Shaw who named their team the Brute Squad.

The paint scheme was designed in California by Hyundai Design North America designers Brad Arnold, who was the exterior design manager for the Santa Cruz, and Matt Marble, a senior graphic designer. Marble and Arnold blended the California surfing lifestyle with the motif of a custom bandana to create the off-road look for the Rebelle Rally Santa Cruz paint scheme. The rally livery also acknowledges the following sponsors for helping Shaw and Ciminillo take on this challenging event over eight days.

  • Bose
  • Falken Tires
  • Rally Innovations
  • Gear Offroad Wheels
  • Truxxx
  • She Buys Travel

The Rebelle Rally Santa Cruz received minimal modifications, including off-road tires, skid plate, and lift kit. The modifications were led by Hyundai Motor America model line engineer Eric Buxton.

The team that prepared the Brute Squad’s 2022 Hyundai Santa Cruz stand with the vehicle at Hyundai Motor North America’s headquarters in Fountain Valley, Calif., on Sept. 28, 2022.

Off-road driving can be dangerous, and Hyundai Motor America encourages drivers to consult their owner’s manual and take appropriate safety precautions before using their appropriately equipped vehicles in off road conditions.

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Press Release

Press Releases are issued by interested parties, usually the manufacturer or press agents acting on their behalf. We reproduce them here to keep readers abreast of the latest news of interest.
Press Release
Press Releases are issued by interested parties, usually the manufacturer or press agents acting on their behalf. We reproduce them here to keep readers abreast of the latest news of interest.