Mercedes-Benz and Michael Schumacher have announced a partnership which will extend beyond the Formula 1 racing circuit. Schumacher, a 7-time F1 World Champion, will now be helping Mercedes-Benz develop safety and comfort systems dubbed as “Intelligent Drive” and be an ambassador for the German brand.
“The future interests me much more than the present and past. During my Formula 1 time I always believed that you must not allow yourself to rest on your laurels, but that you must continuously try to improve.”, said Schumacher about his new partnership with Mercedes-Benz.
During his extremely long F1 racing career Michael Schumacher made himself and his teams push the limit. The result was building the best F1 race cars out on the rack leading Schumacher to rack up more Formula 1 world championship titles than any other driver in history. Now he wants to shift that expertise toward the normal everyday car and find ways to make cars safer.
“We are proud that Michael Schumacher, the most successful and best-known racing driver in the world, is again joining us as our partner. Right from the time when he was a Mercedes-Benz junior and of course in the last three years as a driver in our Formula 1 team, Michael Schumacher has always been committed to our company’s projects.” commented Dr. Joachim Schmidt, Executive Vice President Mercedes-Benz of Sales and Marketing.
Michael Schumacher will make his first appearance as brand ambassador and partner to Mercedes-Benz with Dr. Dieter Zetsche on May 1st, 2013.
“I find it very exciting to be able to contribute towards further developments and the optimization of safety together”, mentioned the record Formula 1 World Champion of the new efforts with Mercedes-Benz.
“If you don’t go forwards, you go backwards.” is famous saying from Schumacher. I guess that’s true and he is not trying to relive his glory days in Formula 1 racing but looking to the future by partnering to improve safety.