Here’s a great video from General Motors featuring Chris Webb, one of their designers, explaining how they choose colors for vehicle interiors and exteriors and the new “color center” GM has created for vehicle color research and development.

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An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at

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