Aspiring filmmaker Jake Viramontez of Los Angeles (of course) had a winning entry in the Chevrolet and MOFILM program that began last year. One of thirteen finalists in the program, Viramontez’ thirty-second film The Extra Mile was the perfect Mother’s Day offering.
This weekend, all over the nation, that commercial will air, promoting the new 2014 Chevrolet Equinox on television stations everywhere.
“We chose ‘The Extra Mile’ because it’s a beautiful tribute to what Mothers’ Day is all about – a day to honor mothers and show appreciation for all of the special things they do every day,” said Paul Edwards, U.S. vice president, Chevrolet Marketing.
The spot features some of Verimontez’ friends as well as his 18-month-old niece, who inspired the film. “The father is a close friend of mine, and when I was going through the casting process, I was trying to find actors that looked like him, females that looked like his wife, and babies as cute as his,” said Viramontez. “Then I realized, I can just cast them.”
When chosen to make the final commercial, Veramontez was mentored by Jon Landau, best-known for his Academy Award-winning productions Titanic and Avatar. The MOFILM program also produced the Speed Chaser commercial that aired during the 2014 Oscars.
Mother’s Day Breakfast in Bed: The Extra Mile