Shares of Ford Motor Company dropped by about two percent today after a Morgan Stanley ratings downgrade put the company at “underweight” from a previous “overweight” rating. The firm says it cut the rating on the belief that the Ford strategy of aluminum F-150 trucks will backfire compared to investor expectations for sales.  Ford is currently experiencing a delay in production due to having to switch equipment and retool it’s F-150 factory to switch to Aluminum for the 2015 line.

fordlogo2003Saying Ford is “compounding risks to North American industry profitability,” the investment firm cut its price target on Ford by a dollar, down to $16.

Many other firms, however, have not dropped their ratings of Ford and many recommend it as a buy. The Street says that Ford is still a buy with a score of B. “This is driven by multiple strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover.”

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An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP) and freelances as a writer and journalist around the Web and in print. You can find his portfolio at

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