The McLaren Sports Series will premiere on the world stage in the second quarter of 2015, the company says. Previously referred to only by its internal codename “P13,” the McLaren Sports Series will join the company’s model range below the 650S, bringing the McLaren name to the sportscar segment for the first time.
The launch campaign will plot the history over 13 chapters of true game-changing – Black Swan – moments from around the world and within McLaren’s. Over the course of the coming weeks, McLaren Automotive will be using the hashtag #BlackSwanMoments to tell stories that have truly changed and challenged people’s beliefs.
The McLaren Sports Series will be a pure McLaren, building on the credentials of the McLaren P1™ and 650S, bringing Formula 1™ technologies and know-how to a new segment for the brand. It will feature a carbon fibre chassis and mid-mounted V8 engine.
Follow the McLaren Sports Series campaign over the coming months at cars.mclaren.com, and join the conversation on social media – #BlackSwanMoments.