Company Chairman Paolo Pininfarina underlined the importance of the Pininfarina SpA-designed PF0 hypercar making its global premiere in North America this week, revealing in a new short film details of his grandfather’s first visit to Detroit almost 100 years ago. The film may be viewed or shared from Automobili Pininfarina’s new YouTube channel: https://youtu.be/ZFQ0BkOUKo0

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An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP) and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.

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