Is Vehicle Advertising Effective and Worth It?

Imagine a situation wherein an eye catching car passes you and leaves you instantly intrigued by its colorful façade and company’s details. Such is the level of advertising these days; vehicle advertising has become the next generation’s advertising method for small businesses and medium businesses. While vehicle advertising might seem like the obvious choice, the next pertinent question is, “is vehicle advertising effective and worth it?”

Vehicle advertising versus conventional methods of advertising

Let’s compare a normal mode of advertising like TV, newspapers, etc. with vehicle wraps. The usual modes of advertising might be a good source to attract customers, but it is definitely not the best option to reach the masses and the classes alike.

As per a survey conducted by AAA Foundation for Traffic Safety in 2017, an average American spends close to 290 hours on the road, while covering 10, 900 miles. Considering the amount of time being spent on the road, the chances of attracting customers through vehicle advertising seem more lucrative, as compared to the conventional methods of advertising.

Businesses have a strict budget for their advertising needs; despite this constraint, the returns on investment can’t be negated. Even though the traditional methods of advertising might seem the most viable option, nevertheless, it is important to consider an advertising model which will provide the maximum bang for your buck.

Here is a quick comparison between other forms of advertising and vehicle wraps:

Outdoor Signage and hoardings can cost $3.56 per thousand impressions. But they can only reach a handful of people, especially those who pass them at a given point in time.

Radio advertising might seem like the best way to reach the masses, but how many of your customers actually listen to the radio? It might have a widespread reach, but there are much more effective mediums than the radio also. Advertising through the radio is $7.75 per thousand impressions.

One might argue that the newspaper is the ultimate form of advertising, since everyone wants to stay updated. The millennial of today are more connected through the new technology, as compared to the traditional form of advertising. At the same time, newspaper advertising is the most expensive form of advertising, as it costs $19.70 per thousand impressions.

The return on investment for vehicle wraps stands out and showcases the impact it has on the businesses advertising budgets. This is not all, for vehicle wraps are undoubtedly the cheapest form of advertising, costing only $0.35 per thousand impressions.

Let’s digress away from the statistics now and understand why vehicle wraps are the way forward in the world of advertising.

Reaching the masses:

When it comes to capturing the attention of the masses, there is nothing better than vehicle

advertising. Since a lot of people spend a majority of their time on the roads, it becomes easier to create brand awareness in the minds of people and fellow commuters, by using the concept of vehicle advertising. The better the branding, the wider is the reach of this advertising medium.

Inexpensive: Talk budgets and the first thing which comes to mind is the return on investment. Small companies are usually treading on a tight budget, which simply means that there is a need to tow an invisible financial line. Since vehicle wraps are effective and inexpensive at the same time, there is always a better opportunity waiting to be explored, especially when it comes to reaching out to a wider set of audience, and converting them into potential customers.

Vehicle wraps are uber cool and omnipresent; at the same time, it is difficult to overlook the fact that they have become the need of the hour gradually. This method of advertising is strong enough to give good competition to any other traditional form of advertising, and it has rapidly become the preferred choice for companies wanting to amass a good customer base for themselves.

Will Hopstetter
Will is an automotive market enthusiast living in the United Kingdom. He holds a diverse background in automotive and enjoys utilizing that to produce insights into the inner workings of the industry.