BMW’s little MINI brand (ha!) is continuing its work in reaching out to the millenial buyer, this time with more “lifestyle enhancements” centered around a collapsible (aka “folding”) bicycle and accessories. All painted and branded with the MINI logo, of course.
Jokes about this being the only bicycle that will fit inside a Cooper aside, the bicycle is a lime punch colored folding bike that is intended to be both eye-catching and safety-enhancing for the person riding it. Presumably because their MINI broke down or they couldn’t find parking within walking distance of wherever they’re going.
In concert with the times, the bicycle has an iPhone case, a small bike bag for your stuff, and an integrated tire pump in the seat stem. MINI says the bike “rocks the streets.. with a progressive mix of style, design and innovation.”
If that’s not enough for you, maybe this phallic-laden, Old Navy-esque photo will sell it:
Did we mention it has a bell? Sorry, tassels not included.