Chevrolet recruiting tech specialists at SXSW in Austin

This weekend is the South By Southwest (SXSW) festival, tech conference and event, one of the most-attended computer and electronics development and programming conferences in the country.  Building on past years participation, Chevrolet is using the event to showcase its focus on technology and recruit tech experts to help double the size of its General Motors Connected Customer Specialists team.

The team currently has 25 members who work online, on the phone, and travel to train dealership employees and new customers in how to use the infotainment and OnStar features in Chevrolet vehicles.  GM wants to double the size of that team to fifty this year and is using SXSW to help do that.

“Our Connected Customer Specialists have backgrounds in consumer electronics and the service industry to better ensure our customers have a great ownership experience with their state-of-the-art technology,” said Jim Moloney, general director, Customer & Relationship Services. “This investment reflects our commitment to combining the world’s best vehicles with the highest levels of customer service in any industry.”

The GM team is part of an effort that is an industry first, coupling consumer connectivity with skilled technical support.  The specialists on this team are both tech savvy and consumer oriented.  Their focus is to both provide tech support for Chevrolet consumers regarding their infotainment systems and train dealership personnel to become certified to do the same.  The idea is for GM to use these specialists to train dealerships to take care of most customer care questions and tech support with team members acting as trainers and handling the more complex questions some of the more savvy consumers may have.

Chevrolet kicks off SXSW with a behind-the-scenes look at its latest technology offerings and sustainability research projects that are helping the automaker Find New Roads. The “Texas Technology” day includes a look inside:

  • The nation’s only GM Infotainment Center solely dedicated to supporting Chevrolet MyLink and other in-vehicle technology systems,
  • Pecan Street Inc.’s Mueller community, home to the most Chevrolet Volts in a concentrated residential area, and
  • The new Pike Powers Lab

“Chevrolet’s current investment in technology not only provides our customers on-the-go access that safely keeps them in touch with their daily lives, but also acts as a sounding board for future advancements that will continue to enhance their overall experience with their vehicles,” said Chris Perry, vice president, Chevrolet Marketing.

You can see the current happenings at the Chevrolet Hub for SXSW.

Aaron Turpen
An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), the Texas Auto Writers Association (TAWA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at