Why Do Automotive Companies Create Sub-Brands?
Why do automotive companies make sub-brands for luxury models? Like Ford with Lincoln or Toyota with Lexus? I explain the nuances of automotive branding and why luxury brands exist and Continue Reading
Ford and Volkswagen Expand Collaboration
Ford Motor Company and Volkswagen AG today announced they are expanding their global alliance to include electric vehicles – and will collaborate with Argo AI to introduce autonomous vehicle technology Continue Reading
What Do Automotive Awards Mean?
In this Q&A, Mark asks if the automotive awards seen in commercials are like movie awards given in Hollywood. I answer this question with a “Pretty much, yes” but then Continue Reading
Why Do Vehicles Have Model Years?
In this answer session, Aaron answers a question from a reader. This one is about the vehicle model and year convention. This is an interesting question from a fan. It Continue Reading
New Car Prices Have Risen 29 Percent In a Decade
The top complaint heard by anyone in the automotive industry is about the price of a new car. Nearly every segment and every model has risen steadily to what appears Continue Reading
EU Likely To Mandate 15 New Safety Features In Cars by 2022
In a sweeping new provisional agreement, the European Parliament, Council, and Commission of the European Union have agreed to add a suite of 15 new safety technology requirements by 2022. Continue Reading