The first ever Rolls-Royce exhibition at the BMW Museum in Munich opens tomorrow. ‘Strive for Perfection’ as it is being called, celebrates the tenth year of the renaissance of the Rolls Royce brand under BMW Group ownership. The Rolls Royce exhibition also commemorates an important milestone in the history of the Rolls Royce brand – the 150th anniversary of the birth of Sir Henry Royce, one of the founders of the company.
The Rolls Royce Exhibition tells the story of the super-luxury automaker; from the meeting of the company’s founders, Sir Henry Royce and the Honourable Charles Stewart Rolls in 1904, up to the present date.
Located in the BMW Museum and covering more than 10,000+ square feet over 5 floors, the Rolls Royce exhibition includes 15 original Rolls‑Royce cars from 1907 all the way to 2012. The collection includes the famous Rolls-Royce 10EX, one of the most significant experimental cars in the world. The Rolls Royce 10EX was built in 1926 to demonstrate the performance potential of the ‘New Phantom’. Sir Henry Royce engineered and drove the Rolls Royce 10EX himself in his ultimate quest of automotive perfection.
“Our contemporary motor cars present a unique blend of German expertise and technology and outstanding British craftsmanship and design. It is therefore appropriate that this key moment in the story of this Great British manufacturing success story is told in the BMW Museum, an iconic location which is both the ‘soul and the memory’ of the BMW Group.” said Torsten Müller-Ötvös, CEO of Rolls-Royce Motors Cars.
The historic and new Rolls Royce cars are complemented by beautiful displays. The displays have different themes which usually include coachbuilding, craftmanship, Bespoke design, engineering and advertising. The narrative includes historic displays of the famous ‘Spirit of Ecstasy’ hood ornament and the ‘Pantheon’ radiator grille. The Spirit of Ectasy and Pantheon grille are Rolls-Royce brand icons which are known to auto enthusiasts and regular folks around the world.
The Rolls Royce exhibition also includes other British luxury manufacturers such as, clothing, leather goods, time pieces and watches, shoes, silver and glassware.