Here’s an advertisement that does the job well without using graphic images nor a lot of preaching. Instead, it simply shows what could be lost if drunk driving does its worst. Not what the driver losers, but what his best friend loses. Watch.
https://www.youtube.com/watch?feature=player_embedded&v=eubWYPhcEEo
Budweiser has a history of making great commercials starring dogs. They’re most associated with horses, of course, but when they combined them for a Super Bowl XLVIII ad, it was one of the greatest commercials of all time.
https://www.youtube.com/watch?v=uQB7QRyF4p4
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An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.
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