Honda has begun a voluntary consumer information advertising campaign to urge Honda and Acura owners to immediately check for open recalls on their vehicles. The ad appears below.
“The goals of this campaign are to save lives and prevent injuries,” said John Mendel, Executive Vice President of the Automobile Division of American Honda Motor Co., Inc. “Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators. These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible,” said Mendel.
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