Bugatti Entering Vision Gran Turismo “For Our Fans”

The last Veyron was built this spring and Bugatti is working on their next hypercar. In the mean time, a side project featuring a specially-designed vehicle for the video game Gran Turismo. In collaboration with Polyphony Digital, the virtual car is a “new chapter” for the exclusive carmaker.

“Bugatti is the world’s most exclusive super sports car brand and Bugatti cars are only available to an extremely small group of automobile connoisseurs,” says Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S. “At the same time Bugatti is admired and loved by countless people throughout the world. We highly appreciate this enthusiasm. The ‘Bugatti Vision Gran Turismo’ will make our brand available to them as well as to gamers and high-performance aficionados throughout the world, only very few of whom will be able to afford a real Bugatti. They can all benefit from the success of our brand. This is a project for our fans.”

“With the ‘Bugatti Vision Gran Turismo’, we have not developed a fantasy product of the type which is normally seen in this category of the game,” explains Achim Anscheidt, head of the Bugatti design team. “We had the clear goal of developing a vehicle which could also be driven on a real race circuit if it left the virtual world. ‘Bugatti Vision Gran Turismo’ stands for authenticity.”

The Bugatti Vision Gran Turismo concept will presenting new form and design language that Bugatti says will be seen in the new super sports car they are designing now, in replacement of the Veyron. So far, the above “air inlet cover” is all they’ve shown of the new design.

Aaron Turpen
An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), the Texas Auto Writers Association (TAWA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at