Buick is bringing color back to its tri-shield nameplate on its vehicles. The red, silver and blue shields are back and will debut on the 2017 Buick LaCrosse. All Buick vehicles will subsequently receive the new shields by 2018.
“The new tri-shield insignia represents the next chapter in Buick’s storied design history and introduces a new face for the brand,” said Duncan Aldred, vice president of Global Buick. “It’s a progressive, contemporary design reflective of Buick’s newest vehicles and cognitive of the brand’s heritage.”
Introduced more than 55 years ago, the tri-shield design has its roots in company founder David Dunbar Buick’s ancestral heraldry. It has evolved over the decades, but honors the proportions and historical origins of the original.
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