One hundred years ago, Chevrolet introduced the 1918 One-Ton, setting the stage for a century of iconic trucks. To commemorate this milestone, the brand is looking back on 10 of the most iconic designs in Chevy truck history.
While Chevrolet truck design has changed radically over the past 100 years, one thing has always been true: Form has followed function as the trucks evolved to meet the customers’ changing needs.
“Today, the Chevrolet truck design studio is focused on purposeful design that creates personality and customization options for a wide breadth of truck customers,” said Rich Scheer, director of Exterior Design for Chevy Trucks. “Looking back on the past century of truck design, I realized that Chevrolet designers have been focused on the same goals since the very beginning.”
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Chevy 1918 One-Ton -
Chevy 1918 One-Ton -
Chevy 1918 One-Ton -
Chevy 1918 One-Ton -
Chevy 1929 International Series LD -
Chevy 1929 International Series LD -
Chevy 1929 International Series LD -
Chevy 1929 International Series LD -
Chevy 1929 International Series LD -
Chevy 1938 Half Ton -
Chevy 1938 Half Ton -
Chevy 1938 Half Ton -
Chevy 1938 Half Ton -
Chevy 1938 Half Ton -
Chevy 1947 3100 Series -
Chevy 1947 3100 Series -
Chevy 1947 3100 Series -
Chevy 1947 3100 Series -
Chevy 1955 3124 Series Cameo Carrier -
Chevy 1955 3124 Series Cameo Carrier -
Chevy 1955 3124 Series Cameo Carrier -
Chevy 1955 3124 Series Cameo Carrier -
Chevy 1955 3124 Series Cameo Carrier -
Chevy 1967 C10 Fleetside -
Chevy 1967 C10 Fleetside -
Chevy 1967 C10 Fleetside -
Chevy 1967 C10 Fleetside -
Chevy 1967 C10 Fleetside -
Chevy 1967 C10 Fleetside -
Chevy 1967 C10 Fleetside -
Chevy 1973 C30 One-Ton Dually -
Chevy 1973 C30 One-Ton Dually -
Chevy 1973 C30 One-Ton Dually -
Chevy 1973 C30 One-Ton Dually -
Chevy 1973 C30 One-Ton Dually -
Chevy 1988 K1500 Sportside Silverado -
Chevy 1988 K1500 Sportside Silverado -
Chevy 1988 K1500 Sportside Silverado -
Chevy 1999 Silverado 1500 LT Z71 -
Chevy 1999 Silverado 1500 LT Z71 -
Chevy 1999 Silverado 1500 LT Z71 -
Chevy 1999 Silverado 1500 LT Z71 -
Chevy 2007 Silverado 1500 LTZ -
Chevy 2007 Silverado 1500 LTZ -
Chevy 2007 Silverado 1500 LTZ -
Chevy 2007 Silverado 1500 LTZ -
Chevy 2007 Silverado 1500 LTZ -
1918 One-Ton – The first Chevy truck, inspired by factory workers who modified vehicles to run parts through the factory. -
1918 One-Ton – The first Chevy truck, inspired by factory workers who modified vehicles to run parts through the factory. -
1929 International Series LD – Touted “a Six for the Price of a Four,” this truck included an economical mass-produced inline 6-cylinder engine. -
1929 International Series LD – Touted “a Six for the Price of a Four,” this truck included an economical mass-produced inline 6-cylinder engine. -
1938 Half Ton - The first truck to be designed in the newly formed “Art and Colour department” by Harley Earl and his team. With a styled grill and swept fenders, this is an early example of Design’s influence on Chevy Trucks. -
1938 Half Ton - The first truck to be designed in the newly formed “Art and Colour department” by Harley Earl and his team. With a styled grill and swept fenders, this is an early example of Design’s influence on Chevy Trucks. -
1947 3100 Series – One of the all-time iconic Chevy Truck designs, the five-bar horizontal grill is a departure from vertical grilles of the past. This truck has become one of the classics for Hot Rodder’s. -
1947 3100 Series – One of the all-time iconic Chevy Truck designs, the five-bar horizontal grill is a departure from vertical grilles of the past. This truck has become one of the classics for Hot Rodder’s. -
1955 3124 Series Cameo Carrier – Chevy’s first fleetside design. The bed surface is flush with the cab and fender, making for one complete, elegant shape from front to back. -
1955 3124 Series Cameo Carrier – Chevy’s first fleetside design. The bed surface is flush with the cab and fender, making for one complete, elegant shape from front to back. -
1967 C10 Fleetside – Features a simple body side with a strong shoulder that tapers toward the rear. The face is simple with the Chevrolet bar connecting the headlamp’s center with the bowtie, which is a design element that is still consistent today. -
1967 C10 Fleetside – Features a simple body side with a strong shoulder that tapers toward the rear. The face is simple with the Chevrolet bar connecting the headlamp’s center with the bowtie, which is a design element that is still consistent today. -
1973 C30 One-Ton Dually – First crew cab dually to the market and became the heavy tow hauler for the generation. -
1973 C30 One-Ton Dually – First crew cab dually to the market and became the heavy tow hauler for the generation. -
1988 K1500 Sportside Silverado – Features the first aerodynamic influenced truck design. Every line and shape are positioned to cheat the wind. -
1988 K1500 Sportside Silverado – Features the first aerodynamic influenced truck design. Every line and shape are positioned to cheat the wind. -
1999 Silverado 1500 LT Z71 – An evolution of the “aerodynamic influenced” design with muscular shapes added. -
1999 Silverado 1500 LT Z71 – An evolution of the “aerodynamic influenced” design with muscular shapes added. -
2007 Silverado 1500 LTZ – Features exaggerated wheel flares and a clean body side, providing great stance. -
2007 Silverado 1500 LTZ – Features exaggerated wheel flares and a clean body side, providing great stance.
Here are 10 of the most iconic Chevy trucks in the past 100 years, along with a design perspective for each from Scheer:
- 1918 One-Ton: The first production truck from Chevrolet was inspired by vehicles used in plants to move parts and pieces from place to place. In the simplest terms, this is an example of form follows function. It was a rolling chassis featuring an open cab, an inline four-cylinder engine and an open frame allowing customers to install the body that fit their unique needs. One striking design element is the beautiful badge, which was clearly a designed element of this truck. The font, the proportions and the dark blue, almost black color make a very sophisticated bowtie, even by today’s standards.
- 1929 International Series LD: The 1929 was the first Chevrolet truck to feature a closed cab, which created the potential for what we know as interior design today. As with all designs, once the functional elements were defined, more comfort- and style-focused features started to become important for truck buyers. It’s amazing how fast they went from the purpose-built 1918 truck to a more styled, closed-cab truck. This is also the time when we started to introduce color. The color combinations on Chevrolet cars and trucks from this period are something I still love today.
- 1938 Half-Ton: This was the first truck designed in the newly formed Art and Colour department, which was later to be known as Design Center, by Harley Earl and his team. (Earl became GM’s first design chief.) This year also saw the designs of cars and trucks deviate, as Design realized the need for trucks to have their own identity. As such, it is arguably the first example of Design’s influence on trucks. The proportions really evolved from the earlier designs, creating a lower and longer truck with a styled grille and elegant, swept fenders.
- 1947 3100 Series: This is one of the most iconic designs in automotive history. If you mention a vintage Chevy truck, I think almost everyone will picture this model in their mind. It was such a departure, advertisers coined the phrase “Advance Design,” because it was bigger, stronger and sleeker than ever before. The five-bar horizontal grille is a departure from vertical grilles of the past and was the very beginning of what became a signature of Chevrolet truck design. You can see that the fenders are more integrated and the lamps are on the wide part of the vehicle instead of inboard, giving it a wider, stronger presence. The result is very handsome design with great proportions.
- 1955 3124 Series Cameo Carrier: Known as the Task Force truck, the Cameo Carrier is Chevy’s first Fleetside design. The bed surface is flush with the cab and fender, making for one complete, elegant shape from front to back. It was also Chevrolet’s first bumper-to-bumper styled truck, as styling didn’t stop at the back of the cab. During this time, styling became a selling point for cars, inspiring more focus on design for trucks as well. This was definitely the heyday of American automotive styling and ornamentation.
- 1967 C10 Fleetside: This is the first truck that I really fell in love with. It’s a beautiful, sleek design with a hint of wheel flare. I also really appreciate the line that flows away from the top of the bed line and the beautiful balance with the front of the vehicle. This is a feature that can easily go wrong, but the designers of the time did it so right. The body side has a strong shoulder that tapers toward the rear. The Chevrolet bar on the front fascia connects the headlamp center with the bowtie — a design element that is still consistent today. This time period is also when metallic paint was introduced, which highlighted the subtleties and body lines that weren’t as obvious before.
- 1973 C30 One-Ton Dually: This third-generation C/K square-body truck was the first crew cab dually to market, and many consider it to be the first modern Heavy Duty Truck. The design reflects a dramatic increase in capability for customers who used their trucks for both work and recreation. It is simple, tough and purposeful, similar to the earliest Chevrolet trucks.
- 1988 C/K1500: The C/K1500 was the first truck design influenced by aerodynamics. This generation had great design reach, meaning it looked very advanced for its time. That is especially true for the new interior design, with a low instrument panel, pod-like setup and even buttons that looked futuristic. This truck still looks modern and sophisticated 40 years later.
- 1999 Silverado 1500 LT Z71: This was the first generation that used the Silverado nameplate. It also introduced many of the modern design elements that customers associate with current Chevy truck design, especially the iconic Chevrolet front end.
- 2007 Silverado 1500: The 2007 Silverado is simple, modern and powerful, featuring exaggerated wheel flares and a clean body side. It’s another evolution for Chevrolet trucks in creating their own identity on the road, with distinctive front and rear ends. This truck brought back the “tough truck” look and feel, even though it was still heavily influenced by aerodynamics.
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