In this video, I answer a question about marketing for the Ford Ranger. The Ranger isn’t getting a lot of mass market marketing, such as general broadcast TV or sports team sponsorships. There’s a reason for that and Ford is smart to be advertising the Ranger in the way it has been.
An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), the Texas Auto Writers Association (TAWA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.