2015 Silverado HD Super Bowl ad sneaks up on you

Chevrolet has released the game day commercial they’ll be running for the 2015 Silverado HD, introduced at the North American International Auto Show (NAIAS in Detroit). The commercial kind of sneaks up on you, starting out as just another lame truck commercial featuring some cowboy hauling a trailer with some livestock in it.

The commercial’s title, Romance, should give a hint that it’s not really about rodeo or cattle ranching. It’s about a bull who’s lookin’ for love and his rancher friend who’s lookin’ out to get him some.

The commercial was filmed in Austin, Texas and features the 1975 hit song You Sexy Thing by Hot Chocolate. Yep, Romance is in the air here. Get jiggy with yo bad self.

Aaron Turpen
An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), the Texas Auto Writers Association (TAWA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.