Car News Cafe is a website founded by automotive journalists who were brought together by serendipity in a semi-random way. Our philosophy is to pool our resources together to achieve a greater viewership. We have different types of backgrounds in automotive news and car information that we cover. we found that together, we make a complete team of car experts and enthusiasts. This is how CarNewsCafe.com was founded. Read about our Editorial Staff and all the great people working on this car news magazine.
Our goal is to bring you, the reader, several perspectives on the industry and the vehicles in it while at the same time informing and entertaining both you and ourselves. To help you get to know us better, below are quick biographies to introduce to you our backgrounds and perspectives. Below that, you can find more information about why we decided to collaborate instead of going our individual ways, including some controversy about the automotive press you may not be aware of.
Why We Started CarNewsCafe
The elephant in the room in automotive journalism is that most major automotive outlets are not editorially neutral. Many are populated with long-time industry insiders who favor one company over another either for personal reasons or, worse, because that’s who’s advertising with (paying) them. Some magazines and blogs actually become exclusive to favored manufacturers (of either parts or vehicles). Most of the time, bias is based purely on editorial preference.
While this is considered the norm in the industry at large, the founders of Car News Cafe were not happy with this. While we do write for some of these outlets, ethically we yearn for our own place where we can be truly subjective. Sure, we each have our preferences, but together we are a complete team whose likes and dislikes balance one another out.
For example, Aaron is relatively neutral towards manufacturers and generally objective towards vehicle type. He is, however, generally skeptical of electrification as he believes too much attention is put on it versus other powertrain options. Nicolas, though, is excitedly pro-electric, he tries to be realistic about how fast it will happen. Adam, meanwhile, sits on the fence regarding EV technologies; he enjoys them from a technical perspective, but is not convinced either way so far. Nicolas is actively working on bringing him on-board.
As another example, Adam is a relative newcomer to automotive journalism with a fresh perspective and Gen Y consideration of them. His background is in writing for campus life magazines and his own blog. Nicolas, however, has a long history with automotive journalism and a distinctly European point of view. Aaron, meanwhile, comes from a background of hands-on automotive work with most of his automotive writing having been from a do-it-yourself perspective.
Another issue is search engine optimization. It is not uncommon for website owners to obsess so heavily on SEO that they forget that content is ultimately meant to be read by readers, not Google. All three of us have written for outlets who began to put so much emphasis on SEO (while ignoring fundamentals of good publishing) that we’ve ultimately quit writing for them. While SEO is important to a site’s livelihood (getting people to find its content), it should never become the all-consuming goal of the publication. Our philosophy here at CarNewsCafe is to create great content and let SEO take its course. So far, this has worked very well for us.
All three of us at Car News Cafe share a common bond: we love technology, we love automobiles, and we enjoy writing about both. We invite you, potential and more seasoned writers to unite and distribute our content with more weight. We each have different skills we bring to the table to make a complete team.
Here on CarNewsCafe, we do not accept direct advertising from automotive manufacturers or their media representative (ad agencies). Anytime you see an ad for a manufacturer, it is through an editorially-neutral third party such as Google.