Get ready for an adrenaline-fueled showcase. At the 2025 SEMA Show, Honda’s motorsport arm HRC will present a sweeping display of prototype performance parts, concept vehicles and competition-ready machines — all under the banner of bringing their track-winning expertise into the hands of street and customer aficionados.
HRC is launching a new business unit dedicated to authentic performance parts (street, track and off-road) developed from racing-derived engineering. The show stand will include prototype parts ahead of retail production, delivering a tangible link from racing to the street.
On the vehicle front, expect to see “race-bred machines”. HRC will exhibit multiple cars and trucks reflecting their motorsports programmes and performance heritage.
This effort signals HRC’s commitment to blur the line between motorsport technology and consumer performance. By leveraging decades of race engineering, HRC intends to give Honda and Acura enthusiasts parts that meet “exacting standards” while enhancing driving dynamics and ownership experience.
For the aftermarket and enthusiast world, it represents an OEM-backed source of performance upgrades — not just third-party tuning. It also underscores the strategic importance of HRC in Honda’s overall performance and racing ecosystem: not only building winning race cars, but feeding that knowledge into customer products.
HRC (formerly known as HPD in North America) has been involved in top-level racing for years (IndyCar, IMSA, etc). Their move into performance parts production shows a maturation of that capability into customer-facing offerings. Meanwhile, SEMA is the premier aftermarket trade show (run by the Specialty Equipment Market Association) where the industry’s latest performance and tuning innovations are revealed.
For fans of Honda/Acura performance, and for the aftermarket tuning community, HRC’s SEMA 2025 plans deserve attention. This is more than a show stand — it’s a statement of intent: bringing racing DNA into everyday driving. Enthusiasts should keep an eye on this, because the parts and vehicles revealed could shape performance-tuning in the Honda/Acura ecosystem for years to come.
