Subaru is stepping further into the electric future, and in a bigger way. The 2026 Subaru Trailseeker marks the brand’s second all-electric SUV, combining Subaru’s rugged and reliable DNA with modern EV convenience.
The Trailseeker will begin at $39,995 MSRP, making it one of the more accessible electric SUVs in its class. Subaru expects the Trailseeker to go on sale in early 2026, giving prospective buyers something concrete to look forward to.
For years, Subaru has been known for dependable, all-wheel-drive vehicles popular with outdoor enthusiasts. Making reliable companions for snow, dirt roads, road trips, and more. The Trailseeker represents a significant evolution: the familiar Subaru ruggedness paired with electric mobility.
The 2026 Subaru Trailseeker feels like a thoughtful next step for Subaru into the electric SUV space. It blends the brand’s heritage of ruggedness, reliability, outdoor-ready versatility with the growing interest in electric vehicles the brand’s core buyers likely have. And at $39,995, it hits a promising price point for many.
